In 2013, Anita started representing talent who, back then, were simply called “influencers” — in a way, famous for being famous. Fast forward to today, and Sharma Law now proudly represents some of the most successful (what we now like to call) “digital-first creators” in the business. Their “influence” is earned through authentic, compelling, and insightful storytelling that engages their audiences. These digital-first creators are leveraging their influence and social media content into launching full blown media companies. Signed is an opportunity for Anita to have deep and meaningful conversations with digital-first creators she admires. Every conversation she has on this podcast will start with the story behind the creator’s first post, and move on to cover topics such as what drives them, their creative process and how they built their media business. These creators are mavericks on the Internet, shaping the way we consume content. In short, Signed is a celebration of these digital storytelling mavericks.
Digital mavericks. Media empires. Real conversations. The podcast celebrating digital first creators who changed the game with Anita.
S2E5 – Hank Green
PART 1
Hank Green has been building on the internet since before most people knew what it was. He co-created Vlogbrothers, co-founded VidCon, and co-founded Complexly (home to Crash Course and SciShow), and has spent nearly 30 years turning curiosity into something scalable and sustainable. He is one of the architects of the modern creator economy. In this conversation, he is remarkably honest about what that means.
PART 2
In Part 2, Anita sits back down with Hank Green to pick up where they left off, and the conversation gets more personal, more urgent, and more honest than ever before. They start with the platforms. Hank has a clear-eyed view of why the algorithm puts us in silos: it’s not because the technology is bad. It’s because it’s very, very good at keeping us watching. The problem isn’t incompetence. It’s incentives.